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This web page cairnstilerkbs.com.au had the following on the web page, "Looking for a professional tiler in the Cairns area? Our successful, reputable and widely-acclaimed tile laying company has been serving the building industry in Cairns for 25 years." We saw that the webpage said " Our tilers lay ceramic, porcelain, stone, marble, granite and slate tiles in bathrooms, kitchens including granite bench tops, living areas, balconies, pools and walkways." It also said " Swimming pools including mosaics are a specialty." The header had tiler as the highest ranking optimized keyword. It is followed by tiling, ceramic, and porcelain which isn't as ranked as highly as tiler. The next words cairnstilerkbs.com.au used was stone. marble was included but could not be viewed by search engines.